Popular tools can provide a digital upgrade for small businesses

12/12/2013 | B2C Marketing Insider

There are a number of low-cost tools that could help your business, particularly if you are currently using a variety of systems that don't mesh well, writes Lauren Licata, content marketing manager at Base. She offers a list of her favorite tools, including Google Analytics for monitoring consumer data and MailChimp for easy and effective e-mail marketing.

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