CBS exec sees VOD versions of broadcast favorites in two years

12/13/2004 | Mediaweek

Broadcast television's most popular shows will move to a VOD format within two years, predicted David Poltrack, CBS EVP for research and planning. Poltrack told a media conference that his research indicates TV viewers don't want to bother to record programming, and offering TV favorites on VOD would represent a new income stream for broadcasters.

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