Bud Light daredevil readies for Super Bowl

12/13/2005 | Chicago Tribune (tiered subscription model)

Anheuser-Busch hopes to appeal to a younger audience with a new ad campaign featuring the Bud Light daredevil Ted Ferguson. The new ads, which adopt a youth-focused brand of humor often found in SABMiller's Miller Lite ads, should see plenty of air time during the Super Bowl.

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