Marketers leery of Gates's plan to pay searchers

12/13/2005 | MediaPost Communications

Some marketers reacted coolly to a suggestion by Microsoft chairman Bill Gates that MSN compensate users for conducting searches through their network. Many suggested that paying for traffic would diminish the credibility and prestige of the Microsoft, even if it did grow traffic. According to the latest comScore Networks metrics, MSN in October accounted for 15% of search traffic, while rivals Google and Yahoo! garnered 39% and 29%, respectively.

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