Palm Treo 680 launches $25M campaign

12/13/2006 | Adweek

Palm's new $25 million campaign for the Treo 680 from AKQA, San Francisco, is its largest marketing push for the device. The campaign -- which features the tagline, "Not just a cell phone. A Treo." -- will include print, outdoor, online and interactive kiosks, but not broadcast.

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