Palm Treo 680 launches $25M campaign

12/13/2006 | Adweek

Palm's new $25 million campaign for the Treo 680 from AKQA, San Francisco, is its largest marketing push for the device. The campaign -- which features the tagline, "Not just a cell phone. A Treo." -- will include print, outdoor, online and interactive kiosks, but not broadcast.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA