OfficeMax Web ads feature dancing elves, Scrooge

12/13/2007 | Adweek

OfficeMax has launched a follow-up to its successful elfyourself push in 2006 with a revival of the interactive Web ad that allows users to project their own images atop dancing elves. The new campaign, by Omnicom's EVB, San Francisco, and independent shop Toy, New York, brings back the elves, but also includes a new component called scroogeyourself.

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