OfficeMax Web ads feature dancing elves, Scrooge

12/13/2007 | Adweek

OfficeMax has launched a follow-up to its successful elfyourself push in 2006 with a revival of the interactive Web ad that allows users to project their own images atop dancing elves. The new campaign, by Omnicom's EVB, San Francisco, and independent shop Toy, New York, brings back the elves, but also includes a new component called scroogeyourself.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX