Column: Agents should use holiday cards as marketing tool

12/13/2009 | Travel Research Online

Columnist Steve Cousino offers tips for sending holiday cards to clients. "I re-connect in a special way with all of my clients, whether or not they have booked travel with me this past year," Cousino writes. "I do this by sending a holiday card." Cousino advises agents to send nice, quality cards with a religion-neutral theme and to use them as a marketing tool by including business cards.

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