At Super Bowl, Pepsi may get punted

12/13/2009 | Advertising Age (tiered subscription model)

PepsiCo will likely spend its Super Bowl dollars on snack foods and drinks including Gatorade, instead of on Pepsi products. One issue is that Pepsi, which has pledged $20 million to help communities "refresh" themselves, will undercut its image of social responsibility if it spends millions on Super Bowl ads.

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