Mercedes-Benz, Audi tune up social-media plans for Super Bowl

12/13/2010 | USA Today

Mercedes-Benz and Audi are the latest Super Bowl advertisers to announce major social pushes. "We're using the 2011 Super Bowl as our headlong plunge into committing to social media," said Stephen Cannon, marketing vice president at Mercedes-Benz. "It's our strategic leap of faith." Mercedes is sponsoring a contest that will rewards two cars to the two-person team that generates the most tweets, Facebook "likes" and social-media "currency" for the automaker. Audi is offering prizes to its 10 "most active" social-media fans in advance of the game.

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