Social-media customer support should come standard

12/13/2010 | SmartBrief/SmartBlog on Social Media

Companies that fail to provide customer support through social channels are leaving themselves open to attack from savvier rivals, says Barry Moltz. Social networks allow you to provide better service if you're properly engaged -- but untended social-media chatter tends to fester, presenting an obvious weakness that your plugged-in competitors will swiftly spot and exploit, he notes.

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