3 ways to communicate CSR goals effectively

12/13/2011 | McKinsey Quarterly (free registration)

Corporate-responsibility goals sometimes appear to detract from a company's core mission, which can result in negative stakeholder reaction. It's important to be transparent about the business case for CSR efforts and to regularly re-evaluate the strategic goals served by CSR programs. "Calibrating strategy frequently improves the odds that corporate responsibility will create value for all parties," write CB Bhattacharya, Daniel Korschun and Sankar Sen.

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