Two keynote speakers at Digiday 2011 emphasized the versatility of digital channels for creative ad campaigns. IAB's Randall Rothenberg said digital media presents "more creative opportunities than any preceding medium in the history of the universe." 4A's Nancy Hill echoed the sentiment, adding that the cost-per-impression model has led to using digital too narrowly for direct response. Rothenberg suggested that a new compensation paradigm should be developed with industry consensus.
Digital: It's not just for direct response anymore
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA