Droga5 wins $10M Amstel Light pitch

12/13/2011 | Advertising Age (tiered subscription model)

Amstel Light brand has been assigned to agency Droga5 for its "bold creativity and unconventional campaigns." The shop was transparently pitching for Bud Light earlier in the year. It already handled Pernod Ricard's Malibu rum and Hennessy in the spirits category. Amstel spends $10 million a year on Amstel Light, per Kantar.

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