Google's Panda a challenge for affiliate sites

12/13/2011 | SearchEngineWatch.com

Affiliates may face a stiff challenge if their websites have taken a hit from successive rollouts of Google's Panda modifications to its search algorithm, writes Jeff Slipko. Panda is intended to reward sites with original and in-depth content with proven value to users. Online marketers need to develop a continual supply of fresh content that compels users to stick around if they're going to be deemed relevant by Google, he adds.

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