How geo-targeting can make Facebook a better marketing tool

12/13/2011 | Technorati

Allowing businesses to geographically target fans on their Facebook walls would make Facebook the ultimate marketing tool, writes Jim Haughwout. Customers would be able to cut through the "noise" on Facebook and find retailers in their area. That would increase business and customer interest -- and make Facebook the "marketing platform of the decade," Haughwout argues.

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