Marketing ROI a matter of accurate measurement, analysis

12/13/2011 | Marketo

Automated tools can help marketers pull user data that can render a picture of how visitors experience a website and reveal how their visit might be improved, writes Maria Pergolino. Marketers need to develop an understanding of how different variables affect their efforts so they know how to focus their attention, she adds. "Once you have a better idea of the big picture, one can improve results," she writes.

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