Parlez-vous SEO?

12/13/2011 | Business Insider

Global marketers need to look beyond the English language in order to develop effective search engine optimization campaigns, writes Lisa Barone. Use both direct translations and colloquial or idiomatic expressions to develop a list of foreign-language keywords, and be sure to build out foreign-language pages in ways that contribute to your overall site's authority, Barone advises.

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