Preview of 2012: Challenges for pharma


The pharmaceutical industry will face ongoing obstacles in 2012, but it should continue to remind Congress and the public that it is “a good source of jobs and a center of American innovation,” a report in Medical Marketing & Media states. Drawing upon remarks made by Coalition Executive Director John Kamp at a recent meeting of leading members of the Coalition, the report outlines the controversies likely to evolve in 2012 and suggests that although the pharma industry remains a target for proposed cost-cutting and revenue-boosting initiatives, the focus on pharma marketing is likely to be less of a priority in the coming year. Read more.

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