Readers of digital newspapers are younger, richer and smarter

12/13/2011 | MediaPost Communications

Consumers of digital-newspaper content are better educated, more affluent and younger than print readers, according to a Pulse Research study. The average age for digital readers is 44, versus 51 for print. Digital readers also are 22% more likely to have a higher degree of educational attainment and more likely to be looking for a house, a car and furniture.

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