About 33% of consumers who drink coffee with breakfast choose where to eat based on which coffee they like best, up from 25% in 2009, Technomic found. The researcher also found that 46% of consumers sometimes purchase breakfast during the week, up from 33% in 2009. "Breakfast is a very dynamic segment in which consumers are looking for healthier options and place a premium on convenience," said Darren Tristano, Technomic's executive vice president.
Technomic looks at breakfast trends
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