Microsoft: We won't backtrack on "Do Not Track"

12/13/2012 | Bloomberg Businessweek

Microsoft is standing by its decision to turn on "Do Not Track" by default in Internet Explorer, despite getting significant ad-industry blowback, says general counsel Brad Smith. Microsoft will reach out to advertisers and industry groups in a bid to assuage their concerns, but won't be backtracking on its decision, Smith says. "We crossed the Rubicon and are completely comfortable being on the other side of the river. ... We have no intention of going back," he adds.

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