Most companies plan to spend more on e-mail, social media

12/13/2012 | BtoB Magazine

More than half of marketers plan to increase their e-mail and social media spending next year, according to a StrongMail survey. More than 4 in 10 plan to increase their overall spending, and about the same proportion say their mobile spend will increase. The biggest challenge for e-mail marketers is data integration, cited by 45.6% of those surveyed.

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