Overcoming the fear of B2B video can make a story come alive

12/13/2012 | HeinzMarketing.com

B2B video is often underutilized by marketers who don't plan ahead, think of written content as faster and easier, and don't like how they look on camera. Marketers should get over their misgivings and make the case for video internally with good examples and real numbers, this article suggests. Start with a small blog video, and try asking your customers for ideas or even their own video submissions.

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