Nestle hands ZenithOptimedia U.S. ad account

12/14/2004 | Advertising Age (tiered subscription model) · Adweek

In an effort to consolidate and shore up its worldwide advertising efforts, Nestle awarded Publicis Groupe's ZenithOptimedia, which already handles its international needs, its $550 million U.S. advertising account. Interpublic Group's Universal McCann had handled the account.

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Advertising Age (tiered subscription model) · Adweek

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