Yahoo! original content doesn't draw ads, eyeballs

12/14/2005 | Advertising Age (tiered subscription model)

Yahoo!'s push from portal to diversified media play is based in large part on the production of original, exclusive content. However, it's being reported that some of its early moves into original content, its international news service, "Kevin Sites From the Hot Zone" and "Richard Bangs' Adventures" are not drawing the kind of traffic Yahoo! had expected.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO