Yahoo! original content doesn't draw ads, eyeballs

12/14/2005 | Advertising Age (tiered subscription model)

Yahoo!'s push from portal to diversified media play is based in large part on the production of original, exclusive content. However, it's being reported that some of its early moves into original content, its international news service, "Kevin Sites From the Hot Zone" and "Richard Bangs' Adventures" are not drawing the kind of traffic Yahoo! had expected.

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