Food makers transform products into more nutritious fare

12/14/2006 | Bloomberg Businessweek

In the wake of the American consumer's search for more nutritious food, major food manufacturers are introducing more nutritious versions of popular products. While Frito-Lay has produced baked favorites such as Cheetos and Ruffles potato chips for some time, PepsiCo and Kraft Foods are now offering 100-calorie versions of Chips Ahoy!, Doritos and other standard snacks. Campbell Soup, meanwhile, recently rolled out reduced-sodium soups that tout the same flavor but are made with naturally lower sodium sea salt.

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