Yahoo! takes on mountains of data

12/14/2007 | Bloomberg Businessweek

Yahoo!'s chief data officer, Usama Fayyad, is charged with sifting through the company's massive amount of consumer data gathered from site visitors and using the information to tailor advertising to users' interests. KDnuggets President Gregory Piatetsky-Shapiro likens data mining to "standing under the waterfall and trying to drink."

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