9 social Web questions for smaller firms

12/14/2009 | ClickZ

Smaller companies tend to spend more time managing day-to-day operations, so Heidi Cohen offers nine questions these firms should consider to develop an effective social-media plan. Does your business show off what it does online, extend expertise to broader audiences or provide reasons for people to connect? "This may drive additional revenues," she writes, recommending that companies create content that possible clients will find useful.

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