American Airlines, Hilton sponsorships star in "Up in the Air"

12/14/2009 | Advertising Age (tiered subscription model)

Throughout the Jason Reitman film "Up in the Air," both American Airlines and Hilton get enormous integrated marketing play, not only in the background but also in the film's dialogue and plot line. They didn't buy their way in, but instead offered locations for shooting and followed up with related promotions.

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