Ask tough questions to keep clients happy

12/14/2009 | Bloomberg Businessweek

Few executives relish getting negative feedback from their clients, but sometimes inviting honest criticism is the best way to improve customer relations, says sales coach Scott Messer. Explicitly asking clients to critique your company and point out areas for improvement helps you polish your products and services, and it can also foster customer loyalty, Messer notes. "When your clients believe you have their best interests at heart, they'll buy whatever you're selling," he adds.

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