CBS brings online ad network in-house

12/14/2009 | Advertising Age (tiered subscription model)

CBS is shifting all of its digital ad inventory from external ad networks to a new in-house network, Madison. The company will continue to work with some ad exchanges, including Google-owned DoubleClick and Yahoo!'s Right Media Exchange. The move could be part of a larger backlash against ad networks, per this article.

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Advertising Age (tiered subscription model)

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