Colorado brewer pokes fun at Coors' imagery

12/14/2009 | New York Times (tiered subscription model), The

Colorado-based Breckenridge Brewery, in a new TV ad, pokes fun at an old claim by in-state rival Coors that its beer was using water taken from the pure snow that melted into streams in the Rockies. The Breckenridge spot from Cultivator Advertising and Design, Denver, uses similar mountain imagery, but makes it clear that it uses "real Colorado water" that's been treated.

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