GSI Commerce gathers retailers for e-mail marketing program

12/14/2009 | Internet Retailer

GSI Commerce launched an e-mail marketing campaign this week that promotes deals and discounts at more than 30 of its individual retailer clients. "For retailers, cooperative marketing provides a new way to compete with Amazon, Wal-Mart and other giants this holiday season," said Fiona Dias, executive vice president of strategy and marketing at GSI. "Each retailer's e-mail marketing dollars now have a larger multiplier by co-marketing to each other's customers."

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