Poll shows consumers can't recall product launches

12/14/2009 | Brandweek

KFC Grilled Chicken topped the list of most-recalled ads for new products, according to an online survey from Schneider Associates, IRI and Sentient Decision Science. McDonald's McCafe, Beatles: Rock Band, the Snuggie and Blackberry Storm rounded out the top five. However, some 93% of those polled were unable to recall any of 50 new product debuts listed.

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