Social networks by the numbers

12/14/2009 | Practical eCommerce

Just how many Twitter followers and Facebook fans constitute a critical mass? Dan Zarrella, author of "The Social Media Marketing Book," says his Twitter account took off after the 2,000th follower, while his Facebook account found success after just 1,000 fans. Whom you follow matters too, he notes, adding that you shouldn't follow more people than follow you.

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