Some marketers hedge bets on Tiger Woods

Tiger Woods has lost his spot as the face of consultancy Accenture and has been at least temporarily pulled from Gillette ads following the golfer's tabloid turn. Nike, PepsiCo and AT&T have indicated they would wait for Woods resumes his golf career before considering their association with the star. For Accenture, the situation points to the perils of adopting a marketing strategy so bound up with the fortunes of a single celebrity spokesman.

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