Wal-Mart vs. Comcast: Who does social media better?

12/14/2009 | AriWriter.com

Wal-Mart has two employees tweeting about the giant retailer -- one from media relations and the other in corporate communications. The duo, "Kelly and Kevin," have a small following and don't always respond to customer queries. Ari Herzog contrasts the company's presence with that of Comcast, which is known for its online focus on customer service and its engagement with Twitter followers.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA