Spotting an attractive opportunity in ugly sweaters

12/14/2010 | Entrepreneur online

Clarissa Trujillo wasn't the first person invited to an "ugly sweater party" for the holidays, but she was perhaps among the first to spot a business opportunity. After her husband spent days trolling resale shops for just the right ugly sweater, Trujillo decided "there was an unmet need out there that we could fill by creating an online boutique store." Two years after launching, Trujillo still has a day job, but she expects to sell about 1,500 sweaters this year at $25 to $40 a pop, and she is starting to see interest from abroad. "There are so many more opportunities for the business," she said.

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