How to pick the perfect name for your business

12/14/2011 | Startup Professionals Musings blog

The name you choose for your startup shapes how investors will perceive it, Marty Zwilling writes. Look for names that are no more than two syllables, and that are memorable and easy to spell. "Some startup founders try unusual word spellings to make their business stand out, but this can be trouble when customers 'Google' your business to find you, or try to refer you to others," he writes.

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