In the coming year, more marketers will become more knowledgeable and selective about their use of the mobile space, aware that "just because you can do something technically doesn't mean that you should," writes Hipcricket Chief Marketing Officer Jeff Hasen. And with more types of devices in more consumer hands, the pressure will be on to provide a first-rate experience across mobile platforms.
A more mobile 2012 should bring savvier use of the space
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