Search syndicators are offering richer data

12/14/2011 | MediaPost Communications

Search syndication firms such as adMarketplace are stepping up efforts to provide better analytics in response to industry demands, writes Laurie Sullivan. It will provide real-time reporting of click and keyword data in greater detail, even analyzing the reason for a click's invalidity. "We need better scoring that identifies good-quality publishers," said Micah Nyatsambo, director of emerging technology at Media Contacts.

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