How "digital neighborhoods" get customers talking

12/14/2012 | B2C Marketing Insider

More than 80% of consumers pay attention to social media posts made by their friends, according to the Word of Mouth Marketing Association -- but small businesses in the U.S. don't seem to realize social media's word-of-mouth-marketing value, marketing expert Scott Anderson writes. A recent Hiscox survey found that only 12% of SMBs were promoting their services through social media. "Twitter, Facebook, Tumblr, and other services can ... function as 'digital neighborhoods' where people ask their friends for help when they're looking for a reliable auto mechanic, party venue ... or a local restaurant. And they're going to trust the answers they receive," Anderson writes.

View Full Article in:

B2C Marketing Insider

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO