New targeting tactics, direct mail's return top B2B trend list

12/14/2012 |

Direct mail's return to the B2B marketing mix and the ability to target and retarget prospects on the "atomic" level head this Heinz Marketing list of top trends for 2012. The adoption of telemarketing techniques for prospecting leads, mobile's rise in popularity beyond event-marketing and field work, and LinkedIn's surge past Facebook as a B2B social media platform also make the list of important trends.

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