Recipes engage mobile users in Hellmann's iAd campaign

12/14/2012 | Mobile Marketer

Inviting recipes are the key for Hellmann's as it engages consumers with a mobile campaign on Apple's iAd network. "The opportunity to interact by watching an embedded video or viewing recipes is attractive, as well as the other iAd feature of being able to navigate back from within the ad and close the ad unit," commented Appitalism CEO Simon Buckingham.

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