Incumbent GSD&M turns down Wal-Mart re-review

12/15/2006 |

Longtime Wal-Mart agency Omnicom Group's GSD&M, Austin, Texas, has declined the discount retail giant's invite to participate in the re-review of its creative and media business, after new shop Interpublic Group's DraftFCB was dropped from the $580 million account. The other finalists from the original review, WPP Group's Ogilvy & Mather and Interpublic's Martin Agency, also have been asked to participate.

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