Poll: Marketers to spend more on TV in short term

12/15/2006 | MediaPost Communications

More marketing executives plan to increase their 2007 ad budgets for TV than for online or print media, according to an Advertiser Perceptions' poll of 2,400 media executives. The survey found 31% would spend more on TV over the next six months, compared with 29% for online media and 25% for print.

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