The challenge of getting noticed on Facebook, social networks

12/15/2008 | NYTimes.com

The relationship between consumer products giant Procter & Gamble and Facebook exemplifies the challenges of trying to get users' attention in the social space. So far, P&G's biggest success on Facebook was a 2006 promotion for Crest Whitestrips that attracted 14,000 fans. By and large, big brands have yet to seize on a surefire way to attract attention in this young medium.

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