Nike, Activision and other marketers creating unbranded, viral-like videos see the clips as an effective tool to build buzz, even if some viewers object when they find out they're professionally made.
Published in Brief:
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.