PepsiCo locks up first half of the Super Bowl

12/15/2008 | Advertising Age (tiered subscription model)

Category exclusivity is not a new tactic for advertising during the Super Bowl. This year, however, media buyers say PepsiCo is using the option for the first time in recent memory. The company will block other nonalcoholic-beverage marketers from the first half of the game, while The Coca-Cola Co. is considering a similar deal for the third quarter.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Executive Chef
Whole Foods
Bellevue, WA
Sous Chef
Sheraton
Salt Lake City, UT
Executive Chef
The Lodge & Spa at Callaway Gardens Job
Pine Mountain, GA